Justin Timberlake returned to music in a big way, with a much-hyped performance on the Grammy stage.
Presenters Ellen DeGeneres and Beyonce, fresh off her Super Bowl halftime show last weekend, took their sweet time introducing "triple threat" Timberlake's "Grammy moment."
When Timberlake took the stage, the singer took it back a few decades with CBS going from color to a sepia tone while he performed new single "Suit & Tie," backed by a full band. Collaborator (and Beyonce's husband) Jay-Z also took the stage during the song.
But Timberlake wasn't done. Following "Suit & Tie," he performed another song from his upcoming March album release The 20/20 Experience, "Pusher Love Girl," a track he had debuted during DirecTV's pre-Super Bowl party last Saturday.
Following his performance, presenter Kelly Rowland praised his musical performance, exclaiming, "Justin Timberlake everybody! We love you!"
On social media, reaction to Timberlake's "Grammy moment" leaned positive.
Pharrell Williams, with whom Timberlake has collaborated, "Dope performance." Alicia Keys wrote on Twitter: "He killed it tonight." "Justin Timberlake is like the male Beyonce. A real talent, that kid," tweeted singer-songwriter Sondre Lerche.
Viewers also noticed a big Timberlake push during the commercials with several Target and Bud Light Platinum ads geared around him.