Star India, a unit of 21st Century Fox, has greenlighted TED Talks India: Nayi Soch, the first global Hindi TV talk show created in partnership with nonprofit TED and hosted by Bollywood superstar Shah Rukh Khan.
The deal marks the first time TED is collaborating with a major network and star to produce a TV series featuring original TED Talks in a language other than English.
The show will air on Star Plus and feature speakers sharing big ideas in TED's signature format of short talks. Its title means "TED Talks India: New Thinking."
Launched in 1991, Star India has often focused on driving social change by using the power and reach of television to touch lives. The net previously had much success with talk show Satyamev Jayate, which featured debate of social issues moving the country and was hosted by Bollywood star Aamir Khan.
"At Star, we have always believed in pushing the boundaries with new ideas, creativity and fresh thinking," said Star India chairman and CEO Uday Shankar. "Nobody reflects this belief more than TED, and we are thrilled to collaborate with them in bringing the power of ideas to our audiences with TED Talks India: Nayi Soch. In an age of high volatility the role of ideas to fuel positive change cannot be overstated. We are delighted to have Shah Rukh Khan share our vision and lend his charisma to this exciting endeavor."
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Said Shah Rukh Khan: "Star India's legacy of using television as an instrument of social change, and TED's unequivocal drive to showcase simple but unique ideas in an effort to spark debate and conversation are a very powerful combination. I believe TED Talks India: Nayi Soch will inspire many minds across India. It is a concept I connected with instantly, as I believe that the media is perhaps the single most powerful vehicle to inspire change."
"It's incredibly exciting to be bringing TED to India in this form," said TED curator Chris Anderson. "The country is teeming with imagination and innovation, and we believe this series will tap into that spirit and bring insight and inspiration to many new minds. We've been so impressed by the passion of our partners at Star TV and our host Shah Rukh Khan. We cannot wait for the launch."
Juliet Blake, head of TV at TED and executive producer of the series, added: "The sheer size of Star TV's audience, with more than 650 million viewers, makes this a significant milestone in TED's ongoing effort to bring big ideas to curious minds. Global television is opening up a new frontier for TED."
The show will launch later this year. A specific date and a lineup of speakers wasn't immediately unveiled.