LONDON – The National Association of Television Program Executives (NATPE) said on Wednesday that it would move its annual European television market from Budapest, Hungary to Prague in the Czech Republic.
NATPE president and CEO Rod Perth said the organization is relocating to Prague next year and renaming the market "NATPE Europe" to reflect "an unwavering commitment to the growing European television industry," citing attendee views as playing a part in the change.
NATPE Europe will take place from June 23-26 at the Hilton Prague Hotel.
"Our move from Budapest to Prague represents a deep and ongoing commitment to the EEC countries and their growing television and content businesses," Perth said. "We believe in Eastern and Central Europe, and this move represents a chance to refresh this yearly television market institution. Budapest has been a wonderful location for many years, and after careful consideration and many conversations with our customers, the consensus was that Prague will provide more flexibility that will make NATPE Europe an even better market."
The move will mean all market and studio screening activities will be in one location.
It follows NATPE's decision to relocate its annual U.S. market and conference to the Fontainebleau in Miami four years ago, enabling all attendees to network and do business under the same roof.