(L-R) New York City Mayor Michael Bloomberg speaks during a news conference with NYC and Co. CEO George Fertitta, the Muppets Kermit the Frog and Pepe the King Prawn on April 13, 2012 in New York City. NYC Mayor Michael Bloomberg and NYC and Co. announced today that the Muppets will act as New York City's official family ambassadors for the next year. The Muppets will will encourage family travel to New York City by highlighting the best ways for families to experience the city. (Photo by Justin Sullivan/Getty Images)
NEW YORK (AP) — Kermit the Frog and Miss Piggy are Mayor Michael Bloomberg's newest allies in his mission to attract more visitors to New York City.
The Muppets joined Bloomberg on Friday as he announced that Jim Henson's lovable creations are the city's official "Family Ambassadors."
The whole gang will encourage families to travel to the Big Apple. They'll highlight the city's family-friendly restaurants, parks and other attractions.
The tourism and marketing arm, NYC and Company, says the city welcomed 15 million family visitors in 2011.
Kermit told reporters that he plans to hang out in the pond in Central Park. But Miss Piggy said she prefers shopping at Tiffany's.
Bloomberg was also joined by Gonzo the Great and Pepe the King Prawn.