How Much Money Did ‘World War Z’ Make Off the $50 Mega Ticket?

Justin Kroll
July 2, 2013

Sources tell Variety that four of the five theaters featuring the $50 mega ticket for “World War Z” were sold out, with an average head count for each theater coming in at around 250 people per theater (the fifth theater was 80% full). If you do the math, that amounts to about $60,000 (customers were given an option for a regular ticket, which would have been less than $50 per ticket, which is why an exact figure was not supplied).

Not exactly mega bucks for Paramount, considering the film’s current $266 million worldwide cume, but the success rate proves that some moviegoers were, indeed, willing to fork up $50 to see Brad Pitt battle zombies two days prior to release.

The $50 ticket package, offered at five Regal theaters in in Houston, San Diego, Atlanta, Philadelphia and Irvine, Calif., included a ticket to a 3D screening of the movie on June 19, two days before the film’s release; one HD digital copy of the movie when it becomes available; one pair of “World War Z” custom RealD 3D glasses; a full-size limited-edition movie poster and a small popcorn.

Last month, Steven Spielberg and George Lucas got Hollywood’s attention at a local panel when they said that they saw the future of big movies like “World War Z” costing $50 dollars for the average person to go see.


Related stories

Intercontinental to Be Acquired by Media Asia Parent

'White House Down' Tanks as 'The Heat,' 'Monsters U' Lead Box Office

Paramount Sets New 'Terminator' Movie for June 26, 2015

Get more from Variety.com: Follow us on Twitter, Facebook, Newsletter

What to Read Next