Mediaset Spain Launches In-House Production Wing for Sports

Mike Elkin

MADRID -- Spanish broadcaster Mediaset España said it has created a new production house called Volare that will produce its sports programs and multimedia projects.

Mediaset, which owns open channels Cuatro and Telecinco, will have Volare produce the sports segments for both channels' news and sports programs, in addition to offering video packages to outside clients. The Spanish unit of the Italian media group holds the Spanish television rights for the NBA, the 2014 World Cup, the European basketball championship in September and the UEFA Europa League soccer tournament. It recently broadcast the end of the Spanish Liga and the French Open.

Previously, Spanish media giant Prisa produced the majority of the sports packages for Mediaset, a spokeswoman said, but that contract – part of the deal that brought Cuatro to Mediaset from Prisa – expired at the end of June. Now, she said, Mediaset will have total control over sports content and having the production in-house will lower costs.

Mediaset owns 30 percent of the new production house. The remainder belongs to Chema Bautista, who was Mediaset España's multimedia and new business director and who will now run Volare.