'Loving' Asks for Viewers' Vote in New TV Pitch Following Presidential Debate
Loving will arrive in theaters later this year on a wave of effusive reviews following its screenings at the Cannes and Toronto film festivals. And now, the based-on-a-true-story film — about the couple that successfully fought to overturn America’s archaic anti-miscegenation laws — is overtly correlating its message of tolerance with this year’s presidential election in a new TV spot (watch it above).
Related: Cannes Report: ‘Loving’ Earns Praise for Its History-Making Love Story
Jeff Nichols’ film makes the case that all love is created equal, and the new spot asks viewers to #VoteLoving this Fall — because, as it proclaims, “Your Voice Matters.” While that’s no doubt a plea for moviegoers to check out the film when it debuts in theaters, it’s also a not-very-thinly-veiled allusion to the ongoing battle for the Oval Office between Hillary Clinton and Donald Trump.
Related: 13 Oscar Contenders That Emerged Out of Venice, Telluride, and Toronto Fests
It’s hardly surprising that Nichols’ film would want to associate itself with the current campaign, given that its story — about Richard (Joel Edgerton) and Mildred Loving (Ruth Negga), who were persecuted for their interracial marriage in 1958 Virginia, before contesting their supposed criminality in front of the Supreme Court — is a fundamentally political one. Loving, also starring Michael Shannon and Nick Kroll, arrives in theaters on Nov. 4.
‘Loving’: Watch a clip:
