Khloe Kardashian on Being Labeled Plus Size: 'F**k That. I Don't Want to Be Called That'

Desiree Murphy
Entertainment Tonight

Khloe Kardashian has a word of advice -- don't call her plus size!

While speaking at Fortune's Most Powerful Women Next Gen Summit in Laguna Niguel, California, on Tuesday, the 32-year-old reality star shared her thoughts on the term, and got candid on what she's doing to help break down beauty standards.

WATCH: Khloe Kardashian Flaunts Thinner Figure as She Returns to Waist Training

"I'm all for women empowerment and I used to be someone they used to label plus size," she exclaimed. "F**k that. I don't want to be called that -- I'm a woman with curves."

Even though Khloe appears to be as confident as ever today, she admits that before shedding the weight and encouraging others to do so on her upcoming E! show, Revenge Body, she was insecure.

"I was what I would say is average size at the time," she said. "I was very proud of who I was, and I felt, like, so shamed at the time -- to go into boutiques or to go denim shopping. It was something that was super hard for me."

WATCH: Khloe Kardashian Shows Off Her Insane Booty in Photo Shoot for New Denim Line

Khloe confessed she was "embarrassed to go shopping with my sisters, who are petite" because she felt others were constantly judging her for her fuller figure. That's why she hopes that her new denim line, Good American, which offers sizes 00 to 24, will be a brand all women can enjoy, no matter their shape or size.

"I remember the chubby girl in me and I'm fighting for my chubby self," she explained, adding, "It wasn't about having a new denim line."

'"[Creating this collection] was about doing something that empowers other women," she continued, "and something that is really going to break down barriers."

Just like anyone else, however, Khloe still has days where she's not feeling her best. While stepping out to the Angel Ball with sister Kourtney in New York City last week, the blond beauty took to Snapchat to reveal a few frustrations she was having with her glitzy sheer dress.

WATCH: Khloe Kardashian Says She Feels Like a 'Hippopotamus' While Stepping Out With Kourtney

"Kourtney will not stop videotaping me, and I look literally like a hippopotamus and a whale had a baby," she said in a series of videos. "Mind you, Mario [Dedivanovic] said I look like a f**king ice skater, while Kourtney looks like gorgeousness."

Hear more in the video below.

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