Jason Cassidy, formerly the head of marketing at Open Road Films, has been named President of Marketing at Focus Features and will oversee all aspects of marketing for its film slate. He will report to Focus Features’ Chairman Peter Kujawski and work closely with Focus President Robert Walak, and Chief Operating Officer Abhijay Prakash.
Cassidy left Open Road during a shake-up in the marketing department there in March when Jonathan Helfgot came in to replace him. Cassidy was one of the executives who led the charge on marketing the critically acclaimed Spotlight which went onto win Best Picture last year.
Since Universal Pictures re-positioned Focus this past February, the studio has been building like-minded, socially-charged films including Loving, Nocturnal Animals, Kubo and the Two Strings, and A Monster Calls.
London-based exec VP of marketing Jamie Schwartz will report to Cassidy who has over 20 years experience in marketing prestige films. Prior to joining Open Road, he ran marketing at Mirmax Films where he worked on the campaign for such films as No Country for Old Men.