Infograph: How Captain America: Civil War Won The Battle Of The Super Bowl Ads
The Super Bowl isn’t just the highlight of the American sporting calendar, it’s also an important moment for Hollywood too, with all the big studios showcasing their wares during the lucrative (and numerous) ad breaks.
A record-breaking 114.4m Americans watched the 2015 Super Bowl live, so the price of a 30-second spot during the 2016 ad breaks skyrocketed to an incredible $5 million (£3.45m).
But which movie studio got the most bang for their buck?
Yahoo Movies teamed up with PR agency Way To Blue to measure the social media buzz generated by each movie trailer and it seems the biggest winner on the night was ‘Captain America: Civil War’ which generated over 100k mentions on social media after its 30-second TV spot aired.
Check out the full infographic below…
Here’s what Way To Blue learned:
- ‘Captain America’ secured the highest volume of buzz with 129.413 mentions, ‘The Jungle Book’ swinging into second place with 65,720 mentions.
- However ‘The Jungle Book’ secured the highest Intent To View score, with 6,112 of those mentions expressing a desire to see the film as a result of the Superbowl footage.
- ‘The Jason Bourne’ reveal landed in third place both in terms of overall buzz , with 60,081 mentions and 3,322 saying how they couldn’t wait to see the new film.
- ‘Deadpool’s cheeky Superbowl spot resulted in the biggest bump in Facebook likes with the official page landing an additional 146,366 likes post the big game.
- Tying up with brands was a savvy strategy for ‘Kung Fu Panda 3′ and Ant-Man, and Hulk. The partnerships with Wix and Coke resulted in the two biggest YouTube Views for all the movie spots show during the Superbowl.
- Super Bowl Trailer Round Up
- Jason Bourne Trailer Debut
The Way To Blue Intent algorithm is based on a combination of social conversation search queries combined with proprietary methodology developed over numerous studies into the film and entertainment Industry.
Way To Blue is a global integrated communications agency, delivering insight led strategy and creativity for clients across the film, entertainment and retail industries. www.waytoblue.com
Image credits: Way To Blue
