GoDigital CEO Logan Mulvey and Variance Films President Dylan Marchetti made the pre-Sundance announcement Wednesday.
Marchetti will serve as Amplify’s exec VP of theatrical distribution and marketing, joining the recently hired Kent Sanderson in Amplify’s New York City office. Mulvey will function as CEO.
Amplify plans to release seven to 10 films annually with an emphasis on matching quality films with the proper release strategy. Amplify execs will be attending Sundance and looking to acquire titles.
Variance and GoDigital will continue to exist as individual brands under Amplify, with Variance partnering directly with filmmakers and GoDigital remaining a major player in the digital distribution space. Marchetti will lead Variance with Sanderson overseeing the core digital distribution business of GoDigital.
The deal was orchestrated by Kevin Iwashina on behalf of Preferred Ventures, which has been a majority shareholder of GoDigital since 2012. GoDigital was founded in 2008 as a distributor of music and films via digital platforms.
Variance was also founded in 2008 and has released “Sound City,” “Gold Loves Uganda,” “Red Hook Summer,” “Go for Sisters” and “Amigo.”