Twentieth Century Fox has hired John Penney for the newly created position of executive vp, product strategy and consumer business development for the studio.
Penney will work with Mike Dunn, president of product strategy and consumer business development, to identify new business initiatives for the studio with a focus on accelerating the development and delivery of Fox's intellectual property across content, distribution, new technology and consumer experiences, as well as leading expansion efforts in international markets.
"John is a seasoned executive with proven experience leading global business development, technology and strategic partnering initiatives," said Dunn. "He is well-positioned to guide our efforts to develop new business models and compelling consumer experiences that capitalize on the rapidly changing global landscape."
Penney served as chief strategy officer for Starz and EVP, global business development for Lionsgate where he was responsible for building and evaluating key business strategies and partnerships across the companies. He was also chairman of STARZ Play Arabia's Board of Directors. Prior to joining Starz, Penney co-founded Foresee Entertainment, and has held executive positions with HBO, ACTV, Scient, and Viacom. Penney spent nearly a decade as a banker and equity research analyst covering global media and entertainment at Sanford C. Bernstein and The Chase Manhattan Bank.
"Fox is a leader in leveraging emerging media platforms and next generation technologies to develop new, exciting consumer offerings," said Penney. "I look forward to building on Fox's momentum and leveraging my experience to help push us to the next level."
Penney was elected to the Executive Board of the Consumer Technology Association's (CTA) in 2014, and serves as Chairman of the Associations' Content and Entertainment Council, is a member of its Board of Industry Leaders (BIL) and a Trustee of the CTA Foundation. He is a Founding Member of the Academy of Television Arts & Sciences' Vision Council and is also an Executive Committee member of the Television Academy's Interactive Media Peer Group.