How do you capture twelve years of filmmaking in a single image? The official poster for Richard Linklater’s Boyhood (expanding in theaters now) uses the movie’s indelible opening shot of star Ellar Coltrane, who ages from six to 18 before audiences’ eyes. This alternative poster by illustrator Tomer Hanuka and commissioned by IFC Films, features a more abstract concept: drawings of Ellar at different ages, arranged in an elegant composition that’s based on the golden ratio.
Hanuka is one of many talented artists creating original film-art for Mondo, a design boutique that’s part of independent cinema chain and distributor Alamo Drafthouse. Representative of a growing trend of alternative film posters, Mondo creates limited-edition prints, T-shirts, and packaging for both new and older titles. Hanuka’s other work for Mondo includes art for Lars Von Trier’s Melancholia, Alfred Hitchcock’s Psycho, and this surprisingly beautiful poster for Rambo. His Boyhood work might get even wider notice though:the movie is already shaping up to be one of the most acclaimed films of 2014.
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Photo credit: IFC/Mondo