Electus is promoting one of its own.
Laura Caraccoli has been upped to president content marketing where she will oversee the growth of Electus' slate, focusing on marketers and ongoing relationships with networks on integrating brand partners within content experiences.
“During her tenure with Electus, Laura has been responsible for changing the way content creators and advertisers interact, bringing top-quality programming to consumers via the web, television, and film,” said Electus founder and chairman Ben Silverman. “We recognize and applaud the tremendous success that she has brought to our company in the content marketing space. Her keen business acumen, and close relationships with top brands are unparalleled and continue to yield incredible results.”
Carracoli has spearheaded deals with Procter & Gamble, Walmart, Fiat and Wrigley's, among others, and is responsible for branded projects across all mediums and partners companies like Will Arnett and Jason Bateman's digital production studio DumbDumb.
She was responsible for bringing retailers Macy's, Saks Fifth Avenue, H&M and Express in to NBC's Fashion Star, currently in its second season, which she also co-executive produces. Other credits include VH1's Master of the Mix, ABC's Bet on Your Baby, the Morgan Spurlock documentary Mansome and NBC's A Michael Buble Christmas.