Election Day: How the Race is Unfolding Online

The Hollywood Reporter

As polls begin to close in the eastern part of the U.S. and results start rolling in, social media and streaming outlets are beginning their coverage of Election Night

There were more than 75 million total tweets about #Election2016 on Election Day, Twitter announced early Wednesday morning. Twitter measured tweets from 5 a.m. ET on Tuesday until 3 a.m. ET on Wednesday, when Donald Trump was named the winner of the election. 


Over 75M global Tweets were sent related to #Election2016 through 3am ET when president-elect @realDonaldTrump claimed victory pic.twitter.com/AWDBRJR4Rn

- Twitter Government (@gov) November 9, 2016


As of 10 p.m. ET on Tuesday, 40 million tweets had been sent globally about the race between Hillary Clinton and Trump to become the next U.S. president. That's more than the number of tweets sent during all of the 2012 election, which had 31 million tweets. As of 6 p.m. ET, 25 million global tweets had been sent about the election.

The San Francisco-based social network also released a GIF showing where in the country people have been tweeting using the hashtag #IVoted. 

See how America Tweeted about voting on #ElectionDay ahead of the polls closing pic.twitter.com/DDo10N9uOR

- Twitter Government (@gov) November 8, 2016

Clinton's tweet from late Tuesday evening, in which she thanked her team for their work during her campaign, is now her second most retweeted ever. 


This team has so much to be proud of. Whatever happens tonight, thank you for everything. pic.twitter.com/x13iWOzILL

- Hillary Clinton (@HillaryClinton) November 9, 2016


One hour before the first polls closed, Twitter also began live-streaming an Election Day broadcast from BuzzFeed News, which spliced talking heads with pre-packaged clips on "WTF moments" from the election and breaks for Election Day cooking tips from BuzzFeed's Tasty channel. 

On Facebook, 115.3 million people generated 716 million likes, posts, comments and shares related to the election. As of 11 p.m. ET, more than 10 million people shared that they had voted via the social network. There were many Facebook Live videos and other clips related to the race, which had 643 million views on Election Day. 

As of 7:30 p.m. ET on YouTube, meanwhile, NBC's live broadcast had more than 260,000 viewers, ABC's broadcast had over 36,000 viewers and The Young Turks' stream had more than 60,000 viewers.

In total, TYT's broadcast had 4.5 million views, the show's largest audience in history. The more than 13-hour broadcast had 2.92 million views on YouTube, with a 133,000 peak concurrents. The average duration of views on YouTube was 19 minutes, 54 seconds.

Slate and Vice are also catching attention today for broadcasting live updated projections from a company called VoteCastr. It's a departure from the tradition many news organizations follow of waiting to call states until polls begin to close.

Read more: Election 2016: How to Watch Online