Disney, Sony Marketing Vet Robert Levin Named President of Screen Engine

Veteran marketing executive Robert Levin has been named president of Screen Engine, the Los Angeles-based market research company said Monday.

Levin previously worked as president of worldwide marketing for the Walt Disney Studios, Sony Pictures Entertainment and most recently MGM, which he left in 2003. In those capacities he helped create campaigns for such films as "Air Force One," "The Lion King" and "Men in Black."

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Levin currently serves as an adjunct professor in USC's School of Cinematic Arts, Peter Stark Program.

Screen Engine was formed more than 3 years ago by Kevin Goetz. The test screening guru created the company after leaving as president of OTX's worldwide motion picture research group after the company was acquired by Ipsos in 2010.

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"We feel extremely fortunate to have had Bob as our chief strategist since the beginning, and to now have him take on greater responsibilities as president reflects our rapid growth, Goetz said in a statement. "Having held the top marketing positions at three of the majors, Bob knows the right questions that research can help answer, and he brings a unique perspective that's very rare in our end of the business."

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