While the Super Bowl may be over, the commercials from the big game are still in heavy rotation both on air and online. At a cost of around $5 million/30-second slot, the ads weren’t cheap and movie studios were hoping that type of spending would help boost box office revenue down the road.

Deadline.com, in partnership with RelishMix, took a look at which spots made the biggest splash on the web and the results show Walt Disney Co (NYSE: DIS) and Comcast Corporation (NASDAQ: CMCSA) being the big winners, with Twenty-First Century Fox Inc (NASDAQ: FOXA) making waves as well.

The Results Are In

According to the data, Disney’s “Captain America: Civil War” saw the biggest social media reaction, with Comcast-segment Universal’s “Jason Bourne” debut just a step behind. Most of note though is that “Civil War” aired during the pre-game, which cost (a little) less money.

Related Link: Super Bowl Ads Measured In Social Media Mentions

“Bourne” aired in the second quarter and saw slightly less of a return in comparison.

Granted, it is not really a fair comparison, as “Civil War” is part of Disney’s Marvel machine, so anything from that realm is going to get a built-in boost. “Bourne’s” results were interesting because Universal didn’t even pre-reveal what film it bought space for during the game.

Analysts guessed it would be “Bourne,” and were intrigued the studio used that method to officially reveal the film’s title. It was stealth 60-second spot, and it certainly got viewer’s attentions. Regardless, both studios made a solid impact with the viewing public as proven over traffic through YouTube, Facebook, Twitter and Instagram.

Fox’s presence was also heavy as the studio had tentpole film trailers running pre-game (“Deadpool”), toward the end of the second quarter (“Independence Day: Resurgence”) and in the beginning of the second half (“X-Men: Apocalypse”). The data show a steady growth for Fox from film to film over the Super Bowl, culminating with “X-Men.”

Image Credit: Public Domain

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