EXCLUSIVE: This announcement just went out to retailers. It’s the last shoe to drop stemming from the Walt Disney Company’s acquisition of Marvel Entertainment and its takeover of Paramount Pictures‘ entire worldwide marketing and distribution deal with Marvel. All of the home entertainment distribution rights previously held by Paramount for Marvel Studios’ Iron Man, Iron Man 2, Thor, and Captain America: The First Avenger now revert to Disney effective June 30th. The amount Paramount was paid for the transfer was not disclosed. “Paramount will continue to honor and service existing distribution commitments. All other distribution activities will be transitioned to Disney over the next several months,” the companies announced. Disney already purchased the worldwide marketing and distribution rights for Marvel’s The Avengers and Marvel’s Iron Man 3 from Paramount in 2010. Here’s more:
July 2, 2013
Please be advised that effective 6/30/2013 Marvel has acquired the distribution rights for Marvel Studio’s Iron Man, Iron Man 2, Thor and Captain America: The First Avenger.
To ensure a smooth transition, Paramount Home Media Distribution will continue to distribute these titles for in-line/reset placement through 8/31/2013 in domestic territories. Effective immediately, Disney will handle promotional placement of these titles with the home entertainment release of Marvel’s Iron Man 3 in domestic territories.
Paramount will continue to honor and service existing distribution obligations.
Additional details pertaining to the transition plan will be communicated over the next several weeks.
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