The disappointing reason people are freaking out over this beautiful Old Navy ad
The disappointing reason people are freaking out over this beautiful Old Navy ad
On Friday, Old Navy tweeted about their “Thank You event,” which enables customers to take 30% off your entire purchase. As if that’s not awesome enough (because yay, deals!), they also used a picture of an interracial family to accompany the ad . . . which set off some racists on Twitter.
Oh, happy day! Our #ThankYouEvent is finally here. Take 30% off your entire purchase: https://t.co/nGQ9Pji1pN pic.twitter.com/vq4mIczm6A
— Old Navy Official (@OldNavy) April 29, 2016
Trolls and racists took to Twitter to announce their outrage, claiming that the retailer is promoting “open borders” and “race mixing.”
Racist trolls come out of the woodwork every time they see ads like this. https://t.co/z5sjmjcGos @OldNavy @MicNews pic.twitter.com/lGgfEPJ5G3
— Chris Riotta (@chrisriotta) May 1, 2016
@OldNavy pic.twitter.com/8JaAe7iKRn
— Kenny Dale Whortley (@KDWhortley) May 1, 2016
Open Borders + Forced Integration + Multiracial everything 24/7 + Mixed future for WHITES = #WhiteGenocide. @OldNavy pic.twitter.com/oLoRA1u6wT
— Ann Kelly (@LadyAodh) May 1, 2016
@xRed_Indigox @OldNavy but no white wife or family ? it’s miscegenation propaganda. don’t be obtuse.
— alt~right ultras (@davisiain0) May 2, 2016
.@OldNavy Stop pushing race mixing, you degenerates. #OldNavy #SoniaSyngal #BoycottOldNavy
— End Cultural Marxism (@genophilia) May 2, 2016
However, Old Navy also received flood of positive comments and support for the ad, including from interracial families who are grateful for the representation from a mainstream brand. In fact, quite a few Twitter users said they’ll go shopping at Old Navy in gratitude.
Hey @OldNavy, my family and I thank you for the diversity in this ad! #LoveWins, no matter the color ❤️ pic.twitter.com/TjgYUPMGu4
— KHARY PENEBAKER (@kharyp) May 1, 2016
Hey Old Navy, love your new ad! I don’t shop there regularly but will definitely be going this week! #lovewins pic.twitter.com/iDohUc7pmy
— Deirdre (@deirdreshavon) May 2, 2016
Old navy pissed off racists today so im buying some of their clothes tonight
— Smooth Kobra (@smoothkobra) May 2, 2016
thanks @OldNavy, we appreciate you showing our daughter that families like ours belong in ads too. pic.twitter.com/ld5UWAThsD
— Tehlor Kinney (@tehlorkay) May 2, 2016
Some people even learned new — or, should we say, very old and outdated — racist vocab words from the whole thing:
I learned today what ‘miscegenation’ means thanks to the vitriolic reaction to these Old Navy ads. I hate people. pic.twitter.com/x16cNRi9cy
— Louise O’ Neill (@oneilllo) May 1, 2016
I mean, who even uses the word miscegenation anymore? That Old Navy ad must contain a worm hole to the 1860s.
— Evelyn N. Alfred (@EvelynNAlfred) May 1, 2016
Thanks, Old Navy, for your inclusive ad that reflects many, many actual families in America today!
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