BARCELONA, Spain -- The appearance of Bond girl Berenice Marlohe raised the glamor quotient during this year's CineEurope.
Marlohe, who described landing the role as Bond girl Severine as "a dream come true" introduced four minutes of specially-prepped footage from Sam Mendes' Skyfall during this year's CineEurope. Skyfall is billed as the first James Bond adventure to also be presented in IMAX as part of its rollout, Sony noted.
Marlohe's appearance came at the end of Sony Pictures Releasing International's showreel and presentation during this year's European exhibition show which got a resounding thumbs up from attendees.
Rory Bruer, president worldwide distribution and marketing kicked off the studio's show by saying how glad he was to be in Barcelona and welcoming the exhibitors in Spanish. His language efforts were met with a round of applause from the grateful local representatives.
"Well, it's a little easier than Dutch you know," quipped Bruer, referencing the show's change of location from Amsterdam in the Netherlands to Barcelona in Spain.
Bruer then brought Steven O'Dell, Sony Pictures Releasing International to the stage to take the assembled exhibitors through its upcoming slate.
The theater owners whooped and cheered following the six minutes of footage of The Amazing Spider-Man in 3D Sony played out. The film gets its European premiere in Madrid Thursday evening.
Sony also showed footage from the upcoming instalment of the Milla Jovovich starring franchise, Resident Evil: Retribution, which moved to 3D for the last instalment, helping it take more than $225 million internationally, O'Dell noted.
And Premium Rush, the NYC bicycle courier thriller starring Joseph Gordon-Levitt drew gasps while Sony Pictures Animaton's Hotel Transylvania scared up laughs. The 3D animation featuring all sorts of animated versions of ghosts, ghouls and horror characters including Dracula and Frankenstein, is skedded to rollout in theaters from October 2012.
"Probably not the W, but a nice hotel anyway," quipped O'Dell, referencing one of Barcelona's coolest hotel additions and proving to be a firm favorite for studio execs attending this year's show. Premium Rush will peddle into cinemas later this year also.
There was huge applause for the six minutes of footage Sony brought in from Quentin Tarantino's Django Unchained, starring Jamie Foxx, Leonardo DiCaprio
and Christoph Waltz among others. One German exhibitor told THR he "simply couldn't wait for the film" to hit his screens.
Also showcased by Sony was Kevin James and Salma Hayek starrer Here Comes The Boom and the explosive remake of Total Recall, featuring Colin Farrell, Kate Beskinsale and Jessica Biel.
For 2013 and beyond, Bruer and O'Dell returned to list a host of upcoming projects including a reboot of RoboCop and The Evil Dead, and a sequel to its blockbusting hit The Smurfs.
With Sony's presentation book-ended by The Amazing Spider-Man and SkyFall, Sony's promise that the release slates for 2012/2013 will be its most exciting ever certainly met with exhibitor agreement.
The studio also put on cocktail party complete with hosts and hostess dressed in costumes from Total Recall in a part of the conference center transformed into an stark white futuristic space.