Cannes: Fox, Bulgari to Celebrate 50th Anniversary of 'Cleopatra'

Pamela McClintock
Cannes: Fox, Bulgari to Celebrate 50th Anniversary of 'Cleopatra'

Twentieth Century Fox's home entertainment division and Italian jeweler Bulgari are teaming to celebrate the 50th anniversary of Cleopatra, the infamous production that cost an unprecedented $42 million to make and was responsible for the legendary love affair between its stars, Elizabeth Taylor and Richard Burton.

PHOTOS: Cleopatra at Cannes

A meticulously restored of Cleopatra will screen at the Cannes Film Festival on May 21 (the film is an official selection of the Cannes Classics sidebar). The evening will be hosted by Taylor's son Christopher Wilding and Burton's daughter Kate Burton.

Jessica Chastain -- rumored to be a new face of Bulgari -- is co-hosting the screening and after-party, where Bulgari will display pieces it bought back from Taylor's estate several years ago, including a hand-held mirror of turquoise and gold that can be seen in Cleopatra.

PHOTOS: Elizabeth Taylor (1932-2011)

Throughout their years together, Burton showered Taylor with jewelry, including many pieces from Bulgari (Chastain will wear the famous emerald and diamond necklace Burton gave Taylor during Cleopatra's three year production in Rome).

Bulgari will also unveil an exclusive jewelry piece inspired by Taylor and the film that will be auctioned off in 2013 with proceeds benefiting the Elizabeth Taylor AIDS Foundation (ETAF). Fox has made a donation to ETAF in support of Taylor's work in raising awareness and providing care for those affected by HIV/AIDS around the world. 

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“My mother would have been thrilled about this spectacular celebration of Cleopatra's anniversary by Fox and Bulgari,” said Wilding, who was a young boy during filming and often visited his mother on the set. 

On May 22, Fox will re-release Cleopatra in a limited theatrical run in more than 200 theaters around the world, followed by the Blu-ray debut of a 2-disc 50th anniversary edition.