Twitter lights up with politicos during the presidential debates, and now the social network is looking to capture that conversation on election night.
To that end, Twitter has inked a deal with BuzzFeed News for an election-night special that will stream exclusively on Twitter live from BuzzFeed's New York headquarters.
Beginning at 6 p.m. ET on Nov. 8, BuzzFeed's election special will feature original, sponsored news clips as well as mid-roll ad spots. BuzzFeed is working with Decision Desk HQ to call states for Hillary Clinton or Donald Trump throughout the night. Longtime news producer Bruce Perlmutter will executive produce the special, bringing his years of experience at CNN, MSNBC, Fox and E! to the broadcast.
"Our fast, smart, and honest political coverage has helped define this presidential campaign, and we are thrilled to be finishing by going live both from our headquarters and from inside the platform that is the beating heart of American politics," said BuzzFeed News editor-in-chief Ben Smith. "At a time when so much political coverage amounts to reading Tweets aloud, we're excited to add original reporting and analysis inside Twitter."
This is BuzzFeed's first such deal with Twitter, which has been actively signing live-streaming deals with everyone from Bloomberg Politics to CBS to the NFL. Until this point, BuzzFeed has focused much of its live video efforts on Facebook Live, where it is one of the social network's paid partners.
"Twitter is at the center of the presidential race and has become the fastest and most dynamic way for candidates, journalists and voters to break news, share thoughts, and see what's happening in politics right now," said Twitter CFO Anthony Noto. "Our partnership with BuzzFeed News will give voters - especially our younger audience - a smart, fresh broadcast with live breaking news and election analysis right on Twitter."
Twitter's live stream of Bloomberg's coverage of the second presidential debate on Sunday night reached 3.2 million unique viewers, up 30 percent over the first debate.