Broadway Puts On A Happy Face With 14% Election Week B.O. Leap; ‘Hamilton’ $2.4M

Jeremy Gerard
Deadline

Broadway did its bit for last week’s presidential election, as many shows shifted schedules to allow a day off for voting on Tuesday, typically an early-curtain evening popular with commuters. If there was a cloud of anxiety over the self-professedly pro-Hillary Clinton Theatre District, the box office told a different story, with a 14 per cent rebound in Week 25 of the 2016-2017 season over the previous stand.

Leading the pack, per usual, was Hamilton, at the Nederlander Organization’s Richard Rodgers Theatre, where $2.45 million in ticket sales registered 26 per cent above the musical’s gross potential and the average cost of a ducat was $228.04. Disney roared as well, with $1.84 million  for The Lion King at the Nederanders’ Minskoff (with average tickets $100 below those for Hamilton) and Aladdin, at Mickey’s New Amsterdam flagship, pulling $1.4 million out of the genie’s lamp.

Andrew Lloyd Webber’s trio all showed improvement, with Cats, at Nederlanders’ Neil Simon, up $146K to $864K; School Of Rock, at the Shubert Organization’s Winter Garden, up $187K to $1 million and The Phantom Of The Opera up $130K to $906K at the Shuberts’ Majestic.

Also on the up and up: The Color Purple, at the Shuberts’ Jacobs, gained $166K to reach $696K; The Book Of Mormon, at Jujamcyn Theatres’ Eugene O’Neill, was up $45K to $1.3 million and Wicked, at Nederlanders’ Gershwin, up $316K to $1.75 million.

Several non-musicals did well, too: Les Liaisons Dangereuses, with Liev Schreiber and Janet McTeer, was up $3.6K to $662K at Shuberts’ Booth; Oh, Hello On Broadway was up $55.6K to $541K at the Shuberts’ Lyceum, and Tony winner The Humans was up $41.7K to $601K at the Shuberts’ Schoenfeld.

Total Broadway take for 32 shows was $28.9 million, a $3.5 million hike over the previous week, according to the trade group Broadway League. Average paid admission also spiked to $107.22, from $105.26 the week before.

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