The ‘Snow White’ Movies Are Gonna Have a Release Date Catfight

tim_grierson
The Projector
May 16, 2011
Nothin' creepy about this picture. Nope, not a thing. Ben Hider/Getty Images
Nothin' creepy about this picture. Nope, not a thing. Ben Hider/Getty Images

We've been keeping an eye on the development of those rival live-action Snow White projects: One has Julia Roberts and Lily Collins and is called "The Brothers Grimm: Snow White;" the other has Kristen Stewart, Charlize Theron and Chris Hemsworth and is called "Snow White and the Huntsman." You'd think that since they're competing projects they'd be somewhat different in their take on the Snow White fable (or at least have more different-sounding names), but, nope, they're both "dark" twists on the familiar story. To make it even more confusing, they're now going to open four weeks apart.

Deadline was sent the press release from Universal that announced the studio's decision to push up the release date of "Snow White and the Huntsman" to June 1, 2012. It had originally been slated for a December 12, 2012 release, but apparently Universal has decided now that they've finally landed Hemsworth to play the huntsman after other actors fell through (like Hugh Jackman) that they want to beat the Julia Roberts "Snow White" to theaters. "The Brothers Grimm: Snow White" is coming out June 29, unless Relativity decides they want to move up as well.

The two most memorable rival movie projects of recent years are the dueling volcano movies ("Dante's Peak" and "Volcano") and asteroid movies ("Deep Impact" and "Armageddon"). In those cases, the two movies came out about two months apart. Obviously "Snow White and the Huntsman" made its move to be first to theaters -- and, therefore, make more dough than its competitor -- but there's no guarantee that this strategy will work: After all, "Armageddon" came after "Deep Impact."

Is this the end of the story for this Snow White face-off? We don't think so: We wouldn't be surprised if one or both of these movies make one more date change before next summer. Honestly, there seems to be no reason for Relativity not to move their "Snow White" back until Thanksgiving/Christmas. If "The Huntsman" does great business, who will want to see another Snow White movie right away? And if it doesn't, you don't want to introduce another "Snow White" around the same time, do you?

Snow White Battle Intensifies As Universal Moves Its Pic One Month Before Relativity Rival [Deadline]

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