Peter Fonda co-wrote and starred in the seminal counterculture film "Easy Rider," but when it comes to his intellectual property, he's very by the book.
[Related: Peter Fonda Filmography & Biography]
Case in point: he's suing clothing label Dolce & Gabbana, as well as retail chain Nordstrom, to the tune of $3 million. The reason for his complaint: Dolce & Gabbana's manufacturing and distribution of t-shirts with Fonda's "Easy Rider" character Wyatt printed on them, along with Nordstrom's selling of the shirts.
Though many clothing chains use images and quotes from works of popular media, generally there are licensing deals between the media in question and the retail distributor (see: Disney properties and Forever 21). In the case of a clothing line "borrowing" from a licensed work, most artists and studios haven't really pursued open litigation on clothing manufacturers and retailers making and selling those goods.
That isn't the case with Fonda, who filed the lawsuit on Friday citing the following grievance:
"At no time did Defendants seek permission from Plaintiff to use his name, likeness and image for commercial purposes on the T-Shirts or any other apparel that Defendants intended to or did manufacture, license, sell, distribute or advertise in any known media."
While the crackdown's limited to just Dolce & Gabbana and Nordstrom, who knows where Fonda could cast his eye next. Best to take those "Easy Rider"-inspired crafts off of your Etsy storefront now...