‘The Debutante Hunters’ Wins the Yahoo!/Sundance 2012 Shorts Competition
Winning Short Film 'The Debutant Hunters' (Photo: Alan Newcomb)
Maria White is ecstatic that Yahoo! joined with the Sundance Film Festival for the first time this year to stream nine short films from the fest on Y! Screen and give visitors the chance to vote on their favorite. Why is White so happy? Her film, "The Debutante Hunters," won the audience award and the producer-director walked away from the Awards Night Ceremony in Park City with a $5,000 check.
Director Maria White (Photo by Jemal Countess/Getty Images)
Great content and savvy use of social media contributed to the win. "We emailed. We used Facebook," White told Yahoo! backstage as she clutched her award and sipped champagne. "As a cast and crew my entire team was pretty relentless. My composer Jasper Randall contacted five hundred of the musicians he knows."
Any more tips? "When we saw positive comments, it fueled us. We would reach out. Members of the 'cast' would comment. It was like wildfire!!!"
"I'm excited about Yahoo! because you see how many people are interested in seeing content online," White continued. She has an additional eleven hours of footage and would like to go deeper, and see more stories reach more people. She plans to use the award money to develop the short into a series — and as a result of the exposure, she has already been contacted by a number of networks and production companies.
But it all begins with the content. After going on a hunt with her friend Kristy Olson Cuthbert, White knew she had her subject: "This was a world I wanted to explore, where a woman can be feminine, a mother, a daughter, and still be a total badass."
The first-time collaboration between Yahoo! and Sundance generated over 50,000 votes — and at least ten times that many streams. As for White, who found the experience "validating," she went off to find her husband in the crowd — and possibly share the good news on her Facebook page.