Call Winston Wolfe: Let’s Clean Up Sarah Jessica Parker’s Career
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He's Winston Wolfe. He solves problems. He's here to help.
Here's how to fix your career, Ms. Parker.
1. Say goodbye to Carrie. The immediate knee-jerk response to the commercial (and critical) failure of "I Don't Know" might be to move heaven and earth to get a "Sex and the City 3" happening since it's been the only surefire hit for you of late. We think that's exactly why you shouldn't. We think "I Don't Know" shot itself in the foot with those commercials that heavily featured your Carrie-style voiceover. It's quite possible audiences feel like they've been there and done that with you. So put away "Sex" for a while. You can do more than that role, and especially after a bomb it's important to remind people of that.
2. Dare to be different. In a nutshell, you've got the same problem many TV stars do: Audiences are so used to seeing you as one popular character they can't see you as anything else. So you've got to choose something that is very different than Carrie. We're not necessarily advocating going for Oscar-bait roles like Woman Dying of Cancer or Female Serial Killer or Lady Rain Man, but taking a risk would help show people that you're not just going to circle the wagons. Even a small part in a Soderbergh movie would do wonders to shake up your image. At this point, you're probably thinking, "Hey, I did do something different once: I was in 'Spinning Into Butter,' that drama about racism." Yes, but no one saw it. Was it because people weren't ready to accept you in a dark dramatic role? Maybe. But keep trying.