'X-Men' and Carl's Jr. Make for a Messy Marketing Mutation
Colossus and Mystique in the Carls' Jr. X-Men ads (YouTube)
It's becoming something of a rocky road to the release of "X-Men: Days of Future Past."
There's all this unfortunate business with Bryan Singer, which led to the "X-Men" director removing himself from any press involving his return to the franchise he started back with the first two installments in 2000 and 2003.
And then there's these awkward, somewhat creepy and ultimately kinda gross character-based commercials for Carl's Jr./Hardee's, featuring some of your favorite mutants putting aside their pride and helping 20th Century Fox make a few more cross-promotional dollars.
There have been three of these ads so far, and with the new "X-Men" still over three weeks away from release, chances are there's going to be more.
The first one out of the gate featured a new recruit to the mutant mania, Quicksilver (Evan Peters). Using his super-speed, he's able to chow down an entire X-Tra Bacon, Egg & Cheese Biscuit and gulp down a set PA's orange juice all before a rogue (ha!) piece of bacon hits the floor.
"Take your time with 2X the bacon," says the closing text, even though the speedsters doesn't.
Drew McWeeny at HitFix was especially up in arms about this ad, calling it a "huge tactical mistake" in introducing this new character — who's been missing from several of the film's trailers — via images of him eating a breakfast sandwich.
"The introduction of a character is really important, and now when I see Quicksilver in the film, I'm going to be thinking about him jamming a breakfast sandwich into his face," writes McWeeny.
Meanwhile, they couldn't get Oscar-winner Jennifer Lawrence to reprise her role of Mystique for the next ad, so they got some model to wear the blue body paint … before she transforms into some random dude after biting into the Western X-tra Bacon Thickburger, with the closing text saying "Man up for 2X the bacon."
[Photos: Unhealthiest Superhero Movie Food]