The average cost of going to the movies in North America is headed for another record increase.
On Tuesday, the National Association of Theatre Owners released data showing that the average ticket price in the third quarter of 2016 was $8.51, a 3 percent jump over a record $8.25 in Q3 2015.
That puts the average ticket price for the year at $8.60, compared to $8.34 at the same point last year. The average price for the full year 2015 ended up at $8.43.
Ticket prices fluctuate from quarter to quarter depending upon the kind of movies in the marketplace, such as 3D titles that can charge a premium.
The top domestic earners among titles released in the third quarter this year were The Secret Life of Pets ($365.8 million), Suicide Squad ($323.7 million), Jason Bourne ($162.1 million), Star Trek Beyond ($158.8 million) and Ghostbusters ($128.2 million).
Read more: Average Movie Ticket Price Hits Record High