Boohoo Makes a Play for Nasty Gal

The Hollywood Reporter

Los Angeles-based e-tailer Nasty Gal was rumored to be seeking potential buyers after filing for Chapter 11 bankruptcy earlier this month, and it looks like it may already have an interested suitor.

Boohoo, a British e-commerce site based in Manchester, England, filed a certificate of incorporation of a private limited company for Nasty Gal Limited on Nov. 21. The certificate was filed with Companies House, a public registrar overseen by the U.K. government, and lists Boohoo secretary Allan Pollitt as an officer of the company.

Read more: Nasty Gal Filing for Bankruptcy

Boohoo, which sells flashy going-out attire and accessories not unlike Nasty Gal's core product, as well as menswear and childrenswear, has been slowly but surely creeping into the U.S. market. In August, the brand hosted a party in Los Angeles with ambassador/Kylie Jenner bestie Jordyn Woods and opened a pop-up in New York City this month, with plans to return in 2017. The acquisition of Nasty Gal's American customer base - not to mention, its massive distribution warehouse in Kentucky - could help Boohoo compete with fellow British e-commerce giant, ASOS. 

Nasty Gal filed for bankruptcy on Nov. 9 after two years of continued losses. Founded as an eBay store by Sophia Amoruso in 2006, the company has since inspired her best-selling 2014 memoir #GirlBoss as well as the Netflix series spinoff, which debuts in 2017. Amoruso, who stepped down as CEO in 2015, is also working on her next book, Nasty Galaxy.