Well, here's one way to bring out the fury in Nick Fury.
Samuel L. Jackson appeared on Los Angeles' KTLA Monday morning to promote his turn in the "RoboCop" remake, and while he may have been poised to simply hype a film about a part-machine man of the law, he ended up giving one reporter a very tough lesson on celebrity confusion.
News anchor Sam Rubin, while questioning Jackson on the sci-fi action pic and his most recent return to the Marvel Universe for "Captain America: The Winter Soldier," asked Jackson about any feedback he'd received for his work on "that Super Bowl commercial."
Problem was, Sam Jackson did not appear in the Super Bowl commercial Rubin was referring to.
While Jackson did appear in a "Captain America 2" teaser and a "Robocop" spot that aired during the game, Rubin was instead speaking of the Kia car commercial starring Laurence Fishburne in homage to his "Matrix Trilogy" character, Morpheus.
Jackson, needless to say, was not enthused by the flub.
"What Super Bowl commercial?" he demanded.
Once the reporter realized his error and fessed to his major mistake, Jackson continued, "See? You're as crazy as the people on Twitter. I'm not Laurence Fishburne.
"We don't all look alike," Jackson added. "We may be all black and famous, but we all don't look alike."
Jackson's ire over the reporting misstep didn't end there, either.
"You're the entertainment reporter" he prodded, "and you don't know the difference between me and Laurence Fishburne?"
Over another apology by Rubin, Jackson chided, "That must be a very short line for your job."
Jackson wasn't willing to have the conversation steered back to the cinematic subject at hand, either. Rubin, after jovially conceding that his broadcasting seat would likely be easy to fill, tried to talk about "RoboCop," but Jackson put the kibosh on that.
"Oh hell no," he insisted. "Really? Really? ... I'm the other guy, the other guy, the other one. 'What's in your wallet?'"
Jackson, alluding to his work as a spokesman for Capital One's Quicksilver credit card campaign, went on to differentiate himself from others he described as fellow "black guy[s] doing commercials."
"I'm the 'What's in your wallet?' black guy. [Laurence] is the car black guy. Morgan Freeman is the other credit card black guy," he said.
"You only hear his voice, though, so you probably won't confuse him with Laurence Fishburne. There's a heavyweight black guy that's like putting cash down in the seats at a baseball stadium, but he's also the black guy that turns off the house, the water, and the lights when his kid tells him the house is cool. I'm not that guy either."
"And I've actually never done a McDonald's or Kentucky Fried Chicken commercial," he added. "I know that's surprising."
Having successfully made his point, Jackson then allowed the subject of his film to creep back into the exchange, saying, "I'm the only black guy in 'RoboCop' that's not a criminal, other than Michael K. White" before allowing the reporter to move on to substantial dialogue about the picture.
"I loved 'RoboCop,'" Jackson said of the franchise which began with 1987's cult-classic Paul Verhoeven version starring Peter Weller and Nancy Allen. "When it came out, it was like crazy innovative because it was making fun of the government, it was sarcastic, it was violent."
Not one to let the taunting go completely, Jackson soon went on to warn Rubin not to confuse his fellow "RoboCop" castmates with "those other white actors out there."
Following the interview, Rubin apologized for his mistake and called his "shelacking well-deserved" given such "a very amateur mistake."
"RoboCop," which also stars Joel Kinnaman, Gary Oldman, Michael Keaton, Abbie Cornish, and Jay Baruchel, hits theaters on Wednesday.