Hollywood actors and entertainers have joined forces for Demand a Plan -- a grassroots effort to curb gun violence in the wake of the senseless Sandy Hook Elementary School shootings.
Among them: Beyonce, Jamie Foxx, Gwyneth Paltrow, Michelle Williams, Jon Hamm and Conan O'Brien.
"How many more?" they ask in the stark, black-and-white video released on Friday. "How many more colleges? How many more classrooms? How many more movie theaters? How many more houses of faith?"
Jennifer Aniston, Reese Witherspoon, Paul Rudd, Will Ferrell, Sarah Silverman, Ellen DeGeneres, Julianne Moore and Chris Rock are also among the dozens of stars asking viewers to "demand a plan" for gun law reforms.
According to demandaplan.org, the movement seeks to pass gun laws that require background checks for every gun sold in America, ban assault weapons and high-capacity magazines, and make gun trafficking a federal crime.
The video is released on the same morning that NRA executive vice president Wayne LaPierre blamed gun violence on Hollywood and recommended that armed guards be stationed in every school in the country.