BAFTA Film Awards Change Name As EE Becomes New Sponsor

NANCY TARTAGLIONE, International Editor
BAFTA Film Awards Change Name As EE Becomes New Sponsor

When the British Academy of Film and Television Arts holds its annual film awards next year, things will look slightly different. After 15 years partnered with telecom group Orange, the BAFTAs are now hooking up with mobile operator and internet provider, EE, which is a sister brand of Orange. The ceremony will henceforth be referred to as the EE British Academy Film Awards. The annual Orange Wednesdays Rising Star Award will also drop the old label and become the EE Rising Star Award. BAFTA nominations will be announced January 9. Stephen Fry will return to host the awards ceremony on February 10.

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