Describing Viu Originals as a “significant upstream investment,” Viu has partnered with SJS Productions to deliver “Song Ji-hyo’s Beauty Views,” with Korean celebrity Song Ji-hyo (“Running Man”.) Song will introduce beauty, fashion and lifestyle trends in Korea, travel to other markets, and hold fan events.
Launched last year as a pilot in India, Viu Originals now has a range of Indian content. This includes Hindi-language urban thriller, “Gehraiyaan,” co-produced by Vikram Bhatt and Viu, and directed by Sidhant Sachdev; and “Spotlight,” a series about breaking into Bollywood, also co-produced with Bhatt.
In Telugu, it has “pillA,” a 10-part urban drama about a woman trying to retrace her steps and discover how she got pregnant. The series is directed by Pavan Sadineni and co-produced by Viu and Tamada Media, with Annapurna Studios as presenter.