Apple Developing TV with 'iRing' Motion Control For Late 2013 (Report)

Andy Lewis
Apple Developing TV with 'iRing' Motion Control For Late 2013 (Report)

Apple is developing an "iTV" for release in late 2013, according to a research note from Brian White, an analyst at Topeka Capital Markets cited by Macrumors and other Apple-centric sites.

White believes the new product will "revolutionize the TV experience forever" with the previously unknown "iRing" motion controller, which will function as a "navigation pointer" for users.

The report also claims Apple will introduce a second-screen experience on a "mini iTV" an iPad-sized device.

White says the mini could be used for phone calls and home automation tasks and also project images from the main screen up to a distance of 200 hundred meters.

White writes that, while similar to an iPad, the mini is not a full-featured iPad replacement but more an extension of the iTV.

Pricing would be in the $1500-$2500 range, depending on options. He believes providers might subsidize the cost.

Apple has long been rumored to be developing a full Apple TV but little verified concrete information has leaked to the public.

Steve Jobs biographer Walter Isaacson said the Apple founder was working on a device before his death but provided no details.

Previous reports of features, pricing and release date have all turned out to be fanciful speculation.

The company currently offers AppleTV, a small box that connects to a TV to show iTunes content and material from other streaming services.

It has limited functionality and retails for about $100.  Apple sold about 2 million of the devices in the last quarter.


CEO Tim Cook has consistently described it as "niche" offering and a "hobby."