After YouTube 'Dislikes' Controversy, New 'Ghostbusters' Trailer Goes to Facebook, Twitter First
By Ryan Parker, The Hollywood Reporter
The new trailer for Paul Feig’s Ghostbusters reboot dropped Wednesday morning, but the longer than two-minute preview was not yet officially launched on one site: YouTube.
Related: The Lesson of the Latest ‘Ghostbusters’ Trailer: Don’t Doubt the New Team
The second trailer for the supernatural comedy/action film starring Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones, and Chris Hemsworth was posted on only Facebook and Twitter.
Watch the new #Ghostbusters trailer now, and see it in theaters July 15. https://t.co/Y2HjHrBMET
— Ghostbusters (@Ghostbusters) May 18, 2016
Sony released the new trailer on those social media platforms through an exclusivity agreement. When that deal ends, the new trailer will also be posted to Sony’s official YouTube page.
So far, with more than 485,000 views, the new trailer has received positive marks on Facebook with 8,900 “Likes,” 1,100 “Loves,” 266 “Haha,” and 75 “Wow,” compared to 808 “Angry” and 93 “Sad.”
Related: Is the First ‘Ghostbusters’ Reboot Trailer Really That Disliked?
The first trailer, released March 3 on YouTube, Twitter, and Facebook, made news in April when it was noted as being the most disliked movie trailer in YouTube history, according to “MyTop100Videos” channel’s “Most Disliked Videos.”
As of Wednesday, the first trailer had more than 32 million views on YouTube with almost 803,000 “Dislikes” compared to 238,4000 “Likes.” It is currently ranked the 12th most disliked video on YouTube in general, according to “MyTop100Videos.”
Related: Melissa McCarthy: First ‘Ghostbusters’ Trailer “Very Confusing”
However, the first trailer fared better on Facebook. As of Wednesday, with more than 23 million views, that trailer had 314,000 “Likes,” 19,000 “Loves,” 7,000 “Haha,” and 2,400 “Wow,” compared to 12,000 “Angry” and 1,700 “Sad.”
Ghostbusters is set to hit theaters July 15.
Watch the first ‘Ghostbusters’ reboot trailer:
