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ABC Wraps Upfront Sales

NELLIE ANDREEVA
August 1, 2013
ABC Wraps Upfront Sales
ABC Wraps Upfront Sales

The broadcast networks are officially done with their upfront commitments as ABC, which had been holding out in a standoff with ad agencies, has closed the upfront book. The network is not commenting, but sources indicate ABC landed CPM increases of 7%-8% for a volume that is on par (or slightly below) last year’s $2.3 billion. The company is expected to provide more detail on its upfront performance during the Disney earnings call next Tuesday. Overall, it has been a challenging upfront market for the broadcast networks amid an across-the-board live viewing ratings erosion. NBC is the only network to lock in double-digit volume increases as the net continues its rebound after a couple of down years.

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