Zara Just Launched Its First-Ever Lingerie Collection

Ruhama Wolle
·2 min read

Zara has always been in the business of forecasting what shoppers want, and with a COVID-fueled uptick in lingerie sales, the fast-fashion giant is jumping into the category for the first time.

The 158-piece lingerie collection—which Zara is calling The Female Gaze—fuses classic pieces (bras, underwear, camisoles, silk robes) with loungewear (pajamas, scarves, socks, bodysuits), and fabrics that include silk, alpaca, wool, cashmere, and cotton.

<h1 class="title">ZARA LINGERIE</h1><cite class="credit">Courtesy of Annemarieke Van Drimmelen/Zara</cite>

ZARA LINGERIE

Courtesy of Annemarieke Van Drimmelen/Zara
<h1 class="title">ZARA LINGERIE</h1><cite class="credit">Courtesy of Annemarieke Van Drimmelen/Zara</cite>

ZARA LINGERIE

Courtesy of Annemarieke Van Drimmelen/Zara

With the pandemic as an obvious impetus, it's truly the end of an era for many women's relationships with their underwire bras, as Zara delivers comfort. Everything is designed to be loose-fitting and elevated, with a soft color palette that includes cream, silver, black, and blush. The price range is somewhat reasonable, with starting prices of $19.90 for intimates and topping out at $199 for a silk pajama top. But hey, if ever there was a time to treat yourself to a small luxury, it's now.

Wide Strap Bra

$25.00, Zara

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Zara Silk Tap Shorts

$70.00, Zara

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Zara Silk Bra

$50.00, Zara

BUY NOW

Zara Silk Panties

$36.00, Zara

BUY NOW

What's a little disappointing is that Zara missed the mark on true size diversity—as the collection falls within the brand's standard small, medium, and large range. Surprising, given the overwhelming success of Savage x Fenty, ThirdLove, and other modern lingerie brands that have embraced inclusivity in a way that feels organic and business-savvy. Lingerie is set to become a $59 billion market globally by 2024, up from $38 billion in 2017, according to Zion Market Research. Not to mention, women are increasingly aware of and invested in the core values of brands and are shopping accordingly. This would have been the perfect moment and an ideal category for Zara—a store we all love to shop—to expand its sizing.

Still, it's hard to argue with the fact that the pieces do seem easy to wear and versatile, so if you're into what Zara is offering—and it seems plenty of shoppers are since most pieces are already sold out—shop some of our favorite items above and below, then head over to the brand's site to see more.

Zara Lace Camisole Bodysuit

$40.00, Zara

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Zara Body Shaping Bodysuit

$50.00, Zara

BUY NOW

Ruhama Wolle is the executive assistant to Glamour's editor-in-chief. You can follow her on Instagram @ru_wolle and on Twitter @ru_babyy.

Originally Appeared on Glamour