Yes, Yelp's Super Bowl Snack Stadium Took 4 Tons of Velveeta to Make


Photos courtesy of Yelp

No, your eyes do not deceive you. You’re gazing upon what may be the world’s biggest stadium made completely of snacksunveiled inside The Scottsdale Fashion Square mall Thursday by the quirky folks who manage the Yelp community in Scottsdale, Arizona. A closer look reveals blocks of Velveeta, cans of Southwest black bean soup, bags of potato chips, and the like—because what better way to celebrate your hometown’s hosting of the Super Bowl than with a sports arena made of $130,000-worth of dry goods?

A lot of thought went into the stadium, which is a replica of University of Phoenix Stadium, where Super Bowl XLIX will be played. “It was a weird, crazy idea of mine that I thought of during the Super Bowl last year, when I was hosting a tailgate party,” Yelp Phoenix’s community director Lindsey Dempsey told us. ”My mind, it works in crazy ways.” 


It took 1,200 hours of planning over eight months to design the stadium (with the help of Bar Napkin Productions), which is a staggering 20 feet long, 24 feet wide, and seven feet tall. It incorporates a specially-fabricated metal skeleton, 32,000 cans, 2,000 bags of Boulder Canyon chips, four tons of Velveeta, and 400 boxes of Mike and Ike and Hot Tamales candies. In the middle? A mini football field, complete with instructions for how to play paper football. (Everything was donated, from the food to the hours of planning.)


"It’s really cool,” Dempsey gushed, adding that her team “even went so far as using silver bags of chips, because the outside of the stadium is actually silver.” After the Super Bowl, all the edibles will be donated to the Society of St. Vincent De Paul, which distributes food boxes to local hungry families and provides services to the area’s homeless.

In case you were wondering, Guinness World Records has been contacted. “We did apply, but they couldn’t figure out what category we fit into,” Dempsey said. “But we’re not giving up!”

A few Super Bowl recipes to get you excited:

Fruity and spicy mango jerk chicken wings

A taco dip that’s a total touchdown

Real-deal chili to warm up with

What’s on your Super Bowl menu? Tell us below!