Yelp Is Adding A New Asian-Owned Label That Restaurants Can Opt-In To Having On Their Profile

Alexis Morillo
·2 min read
Yelp Is Adding A New Asian-Owned Label That Restaurants Can Opt-In To Having On Their Profile

Since the start of the pandemic, Yelp has been doing its part by making its platform easier to use for people looking to order from local businesses. The platform has added COVID-19 safety sections to business profiles and has also allowed restaurants to opt-in to badges that will label them as Woman-owned, Black-owned, and Latinx-owned. Now, Yelp is adding an additional Asian-owned label that restaurants can choose to display on their profiles.

In a blog post by Yelp explaining the new feature, the company said that the move was made as a way to support the Asian community during a time when anti-Asian crimes are on the rise: "With the escalation of anti-Asian hate crimes and violence we’ve seen across the nation during the pandemic, there’s never been a more important time to support the Asian American community," they wrote.

The blog went on to say that Yelp users are readily searching for Asian-owned restaurants in their areas to support. "It’s clear that consumers are increasingly looking to support Asian business owners as the rate of searches on Yelp for Asian-owned businesses in the U.S. increased by 130 percent in February 2021 compared to the same period the year prior," it said.

To jumpstart this program, Yelp teamed up with Gold House, an organization that promotes inclusive unity, representation, and the success of Asians and Pacific Islanders. With the new function, businesses can decide to opt in to the label so that potential customers can find their establishments and order food for takeout or dine-in, where applicable. The "Asian-owned" tag will be included in the restaurant's description near the details about the amenities they offer.

As the nonprofit organization Stop AAPI Hate has recorded over 3,800 incidents of discrimination, hate, and xenophobia against members of the Asian or Pacific Islander community since the start of the pandemic, it's important to help if you have the ability to do so. There are quite a few charitable organizations you can donate money to, but consciously purchasing from AAPI-owned restaurants and small businesses is a good place to start.

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