By Devon Abelman. Photos: Courtesy of Instagram.
In case brunch and Instagram aren't enough to satisfy your undying love for avocados, there's a brand-new way to add more of the finicky toast topper to life — via your beauty routine, that is. A Winky Lux liquid lipstick just dropped, and it's packed with avocado oil. The delicious addition helps set this lipstick apart from others. (And it lets you keep avocado in your makeup bag at all times.) Despite its super matte formula, the healthy fat will keep your lips from feeling like a shriveled-up dry sponge. Instead, the liquid lipstick's avocado oil adds moisture to lips. If this New York-based beauty brand can make a color-changing lip balm with a flower inside, it's no surprising that it made a liquid lipstick that doesn't make your lips feel like they are going to fall off.
Winky Lux played off the success of its sister brand, Laqa & Co, which launched the Avo Lip Butter, a creamy lipstick made with 12 percent avocado oil last year. A derm confirmed to Allure that that's a lot of avocado. Although we're not sure what the percentage is in Winky Lux's take — we've reached out to the company and will report back when we hear — you can tell the lipstick is different at first swipe. It's simultaneously creamy and oily — kind of like an avocado in its true form. Once it's all over your lips, you're bound to forget it's even there. The lipstick is that lightweight and comfortable. Plus, it's waterproof. You can sip on your coffee or keep it on for SoulCycle, and the stuff won't budge.
Personally, I fell in love with the liquid lipstick's packaging. My love for ice cream is about as real as it is for avocados. I get to experience both at once because the tube has ice cream cones all over it. The lipstick smells like vanilla ice cream, too. Yum. In case you were wondering, my favorite shade is a berry pink called Lolli. There are four other neutral and bold hues to choose from, too.
The new Winky Lux liquid lipstick is available now for $13 on winkylux.com. If you shop it within the next month, you'll get a free cherry-shaped enamel pin.
This story originally appeared on Allure.
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