Waterless Beauty Is the Eco-Friendly Trend That Could Also Save You Money

Waterless Beauty Is the Eco-Friendly Trend That Could Also Save You Money Large beauty companies are making an effort to reduce water consumption per product. Meanwhile, some smaller companies are trying to go completely waterless across their entire portfolio. Anhydrous formulas (formulas without water or those that can be diluted with water during use) have some advantages. With no water, preservative requirements can be generally minimal since bacteria tends to grow when there is water. Removing water could also increase the concentration and efficacy of the product. You don't have to replace highly concentrated products, which could save you money. Some companies are trying to remove water from their formulas to be more environmentally conscious. More than 1.1 billion people lack access to water, and by 2025, 2/3 of the world's population might face water shortages. Many companies are cutting down to create more concentrated formulas, which boils down to less volume and packaging. If waterless beauty products are the future then there's no reason not to give them a shot.