Shoppers looking for plus-size “Delightful Devil” or “Nerdy Girl” outfits began noticing—and getting angry about—the subheading a week ago, but the superstore didn’t respond or fix the mistake on the page until this afternoon.
On October 21, copywriter Kristyn Washburn tweeted, “.@Walmart Not sure labeling these as “Fat Girl Costumes” is the best approach. #rude” Joslyn Gray, who pointed it out on her blog losergurl.com. “When you’re plus sized, Halloween can be downright scary,” she wrote. “Calling people FAT, Walmart, isn’t a Trick,or a Treat. It’s an insult.”
On social media, people have voiced their disappointment with the retailer:
By Monday afternoon, Walmart had replaced the “Fat Girl Costumes” subhead with “Women’s Plus Size Halloween Costumes” and responded to all tweets about the incident with the following two messages: “We are working to remove it as soon as possible and ensure this never happens again” and “This never should have been on our site. It is unacceptable, and we apologize.”