It's like Willie Nelson said: you are always on our minds. (Couldn't you tell from our beauty awards categories!?) That's why we asked you to share the beauty brand you think made the most impact this year. We selected six industry-shaking, barrier-breaking nominees - companies that have changed the way we think about everything from body hair in advertising to gender-neutral beauty products and more - then asked you to weigh in on your favorite.
One week and 15,082 votes later, we've landed on a winner: Saint Jane Beauty, the skincare startup making CBD oil sexy. Keep reading to learn more about the industry's breakthrough star right now, plus five others in the constellation to keep your eye on.
Don't forget to read up on the rest of our 2019 Power Your Pretty Awards winners a curated list of beauty products tested by editors, chosen for YOU.