Volcom is about to get electrifying with some help from Brooklyn painter Travis Spinks.
Known for his one-off airbrush designs, the collaboration has Spinks developing a bold blue lightning bolt print that runs throughout this season’s Earth Tripper assortment. The entire drop features Volcom V.Co-Tech attributes, as well as Gore -Tex Paclite on the pant and jacket. The collection was designed with function and performance in mind, as well as for suitability in the streets or on the trail. Pieces in the line—available on Wednesday on volcom.com, company retail stores and select specialty accounts— range from $65 to $250, and include shorts, a button-down shirt and bucket hat.
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Volcom is hosting a pop-up at the Row in Downtown Los Angeles this Sunday from 12 p.m. to 4 p.m., local time. Spinks will be doing live airbrushing with DJs on the site. Select pieces from the collection, plus pieces from other Volcom artist series collaborations with Tetsunori Tawaraya and Sun Keep, will be available for purchase.
Spinks works mainly in acrylics, and his artwork spans across fine art and reimagined apparel. His work reflects a heavy influence by the skateboarding and graffiti culture of the Bay area, where he spent much of his time after college. His work is sought after by collectors and celebrities alike. His airbrushed lightning bolts have become a recurring motif on apparel that has included collaborations with brands such as The North Face, Arc’teryx, Urban Outfitters, and Patagonia, among others. A Taikan by Travis Spinks collection of custom airbrushed bags in December is mostly sold out.
Volcom is a skate, surf and swimwear, and snowboarding lifestyle brand for men, women and kids headquartered in Costa Mesa, Calif. The brand embodies the creative spirit of youth culture that flows through art, music, film and board sports. The company was acquired by PPR, which has since been renamed Kering, for $607.5 million in June 2011. In April 2019, Authentic Brands Group acquired Volcom’s intellectual property from Kering for an undisclosed amount. It holds a minority stake in Liberated Brands, Volcom’s operating company that is majority owned by its management group led by Todd Hymel.
In August of 2019, Volcom adopted sustainable production methods with its “Water Aware” denim collection launch. The method, which borrowed the conservation techniques initiated by Levi’s “Open Source: Water Innovation Guide,” uses a water-saving wash and finishing process that saves 13 liters of water on average for each pair of jeans. As for the finishing process, Volcom adopted a laser technology that helped it eliminate thousands of chemical formulations. And the eliminate of pumice stones in the wash process resulted in cleaner waste, as well as less water and energy usage.