This Viral Juicy Lip Balm That Shoppers Can’t Get Enough of Just Launched in a New Shiny Formula for a Hydrated, Glossy Pout

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I’m definitely a fan of glossy lips. It’s my go-to lip look, no matter what. However, I’m not a fan of putting on lip balm beforehand (go ahead, call me lazy — I don’t care). I know it’s a simple step to do beforehand, but I often forget to, and sometimes I just really can’t be bothered. Luckily for me (and you, if you share my pain), Tarte just launched its cult-favorite Maracuja Lip in a new shiny formula that’ll take care of that problem instantly.

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If you’re not big on TikTok (don’t worry, neither am I), you might’ve missed how the internet could not stop talking about Tarte’s Maracuja Juicy Lip products. Ranging from a moisturizing balm to a volumizing lip-plumper, beauty lovers far and wide seriously love them — and for good reason. Thanks to Tarte’s signature ingredient, Maracuja, which is high in vitamin C, antioxidants, and essential fatty acids, all products nourish your lips while providing a pretty pigment. Now, a new Maracuja Juicy Lip is on the scene that’s totally deserving of our attention.

Shop Tarte’s Newest Maracuja Juicy Lip Vinyl Before It Sells Out
Shop Tarte’s Newest Maracuja Juicy Lip Vinyl Before It Sells Out

Tarte Maracuja Juicy Lip Vinyl


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The new Tarte Maracuja Juicy Lip Vinyl perfectly combines a moisturizing balm, an ultra-shine gloss, and a pigmented lip color in one product. It has all the same benefits as the Juicy Lip Balm, with the addition of their WetShine complex that offers a glossy, mirror-shine finish that gives you a juicy wet look that all gloss girls love. There are eight high-shine and shimmer finishes available, ranging from soft nudes and pretty pinks, to classic reds and deep browns.

You can now get the new Maracuja Juicy Lip Vinyl on and today. Currently, only the shimmer shades are available on Tarte’s website, so if you want them, you better hurry before they sell out.

Before you go, check out our slideshow below:


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