The Very Best Black Friday & Cyber Monday Sales for Fashion 2021

·10 min read
Photo credit: Jeremy Moeller - Getty Images
Photo credit: Jeremy Moeller - Getty Images


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With another topsy-turvy year behind us, who’s to say we don’t deserve to indulge in some retail therapy? Whether you’re in the market for an enameled cast iron after mastering the kitchen during lockdown or you need a new pair of kitten heels for a hybrid return to office, this year’s Black Friday and Cyber Monday deals are coming in hot with sales beginning as soon as mid-October.

Here’s everything you’ll need to know about the upcoming slew of bargains, with predictions based on 2020’s shopping extravaganza. And don’t forget to check back for more—we’ll be refreshing our masterlist whenever we hear about new deals.

THE BEST DEALS TO WATCH

Nordstrom

In 2020, sales included up to 50% off across women's, men's kids', beauty, and home items sitewide. Beginning the Friday before Black Friday with new sales each day—preview the best of the bunch on ELLE.com.

Cyber Monday in 2020 offered an additional 25% off clearance until December 1st.

SHOP NORDSTROM

Amazon

Amazon’s sales in 2020 began mid-October with special Black Friday and Cyber Monday deals on select items, followed by Holiday sales throughout all of December until the 23rd.

SHOP AMAZON

Etsy

In 2020, sales included up to 60% off personalized gifts, home goods, and more.

SHOP ETSY

Madewell

The past two years, Black Friday offers 30% off sitewide + 50% off select bestselling styles. Insider members had access to the sale beginning on the Saturday preceding Thanksgiving.

SHOP MADEWELL

Anthropologie

30% off sitewide (exclusions apply) beginning the day before Thanksgiving, running until the end of Cyber Monday.

SHOP ANTHROPOLOGIE

Net-A-Porter

In 2020, up to 50% off select styles beginning the Monday before Thanksgiving, lasting through Cyber Monday.

SHOP NET-A-PORTER

Apple

In 2020, Black Friday and Cyber Monday offered price cuts on a range of products from Airpod Pros to iPads to Macbooks. Apple also offered $200 gifts cards with purchase of select items.

SHOP APPLE

Bloomingdale's

In 2020, sales included 25% off select items and an additional 50% off select clearance items.

SHOP BLOOMINGDALES

Bed Bath & Beyond

In 2020, online and in-store offered 25% off.

SHOP BED BATH & BEYOND

Bandier

In 2020, Black Friday/Cyber Monday offered 30% sitewide + storewide. Plus, special 40% off sales on each day on select outerwear, leggings, and sweats.

SHOP BANDIER

Macy's

Beginning the Tuesday preceding Thanksgiving, expect up to 60% off select items, from fashion to homeware and everything in between.

SHOP MACY'S

Best Buy

In 2020, major discounts on select items sitewide.

SHOP BEST BUY

Banana Republic

In 2020, 50% sitewide, beginning a full week before Thanksgiving day.

SHOP BANANA REPUBLIC

THE BEST FASHION DEALS

Saks OFF 5TH

In 2020, Black Friday offered 50% off coats, boots, and additional select items.

Cyber Monday in 2020 lasted until December 1st and offered 50% off boots, cashmere, hats, gloves, and scarves, and 60% off additional select items.

SHOP SAKS OFF 5TH

Adidas

In 2020, Black Friday deals began the Wednesday preceding Thanksgiving offering 30% off golf, soccer cleats, winter jackets, and accessories like bags, hats, socks. 50% off fleece, T-shirts, tracksuits, jackets, and pants. Up to 40% off Originals apparel and up to 50% off shoes, both sport and style.

Cyber Monday in 2020 lasted until December 2nd and offered 30% off sitewide, including sale items.

SHOP ADIDAS

The Outnet

In 2020, Black Friday began on Thanksgiving and ran until Cyber Monday, offering 25% off sitewide (excluding Just In and Bestsellers).

SHOP THE OUTNET

Rebecca Taylor

In 2020, 30% off sitewide beginning the Tuesday before Thanksgiving, lasting until November 30th.

SHOP REBECCA TAYLOR

Retrofête

In 2020, Black Friday offered 20% off purchases of $500 and under. 25% off orders of $500-$1000 and 30% off $1000+.

SHOP RETROFÊTE

Nine West

In 2020, 50% off sitewide.

SHOP NINE WEST

Rent the Runway

In 2020, Black Friday offered 40% off memberships and one-time rentals of at least $75.

Cyber Monday 2020 offered 50% off a trial month of our 8 or 16-item plan.

SHOP RENT THE RUNWAY

Eberjey

In 2020, 25% off sitewide and in-store with 50% off flash sale on select items.

SHOP EBERJEY

Ted Baker

In 2020, up to 50% off apparel and accessories in-store and online beginning the Thursday before Thanksgiving.

SHOP TED BAKER

Private Policy

In 2020, 25% off sitewide (excluding bags).

SHOP PRIVATE POLICY

GUESS

In 2020, 40-50% off plus free shipping on all orders. Additional free gift with purchase of $125+.

SHOP GUESS

Marciano

In 2020, 30-50% off + free shipping on all orders extending until December 1st.

SHOP MARCIANO

J.Crew

In 2020, 50% off entire purchase with an additional 60% off sale styles.

SHOP J.CREW

Old Navy

In 2020, Pre-Black Friday 40% off everything in-store and online. Cyber Week 2020, 50% off everything in-store (exclusions apply). Plus, the $1 Cozy Sock Sale from Black Friday until Cyber Monday.

SHOP OLD NAVY

Baja East

In 2020, 35% sitewide + additional 35% off all sale.

SHOP BAJA EAST

ELOQUII

In 2020, sitewide sales all month long, including $15 pants and leggings and $100 off jackets and coats.

SHOP ELOQUII

Girlfriend Collective

In 2020, 25% off sitewide beginning 2 weeks before Thanksgiving.

SHOP GIRLFRIEND COLLECTIVE

Joe's Jeans

In 2020, 30% off sitewide beginning the Friday preceding Thanksgiving extending until December 2.

SHOP JOE'S JEANS

Rebecca Minkoff

In 2020, 25% off sitewide beginning two weeks prior to Thanksgiving with additional special sales of up to 40% on Black Friday and Cyber Monday.

SHOP REBECCA MINKOFF

Champion

In 2020, up to 40% off + an additional 40% off sale items.

SHOP CHAMPION

Boden

In 2020, 30% off womenswear and 30% off childrenswear beginning the Monday of Thanksgiving week.

SHOP BODEN

Knix

In 2020, up to 50% off brand-favorites, including the Padded Evolution Bra, Leakproof Underwear, and the FreshFix Air Face Mask, beginning 2 weeks before Thanksgiving.

SHOP KNIX

La Ligne

In 2020, Merci Giving 50% off select styles online beginning the Friday preceding Thanksgiving.

SHOP LA LIGNE

State Cashmere

In 2020, 35% off sitewide for the entire month of November.

SHOP STATE CASHMERE

Grey State

In 2020, 40% off sitewide, excluding the sale section.

SHOP GREY STATE

Lulus

In 2020, Black Friday offered 25% - 90% off sitewide + free U.S. shipping. Cyber Monday in 2020, 50% off sale + free U.S. shipping.

SHOP LULUS

Missguided

In 2020, receive at least 50% off sitewide until the end of November.

SHOP MISSGUIDED

Duer

In 2020, 15-50% off sitewide.

SHOP DUER

ba&sh

In 2020, 30% off nearly everything sitewide beginning the Thursday before Thanksgiving.

SHOP BA&SH

ModCloth

In 2020, 30% off regular priced items; additional 40% off sale items.

SHOP MODCLOTH

Draper James

Black Friday/Cyber Monday (11/22-30): 30% off sitewide.

SHOP DRAPER JAMES

COS

In 2020, Black Friday offered 25% off the entire collection when you spend $200. Cyber Monday 2020 offered an additional 30% off all sale items.

SHOP COS

Alice + Olivia by Stacey Bendet

In 2020, 25% off full-price and markdowns (exclusions apply).

SHOP ALICE + OLIVIA

& Other Stories

In 2020, 25% off everything in-store and online. Early access began the Tuesday preceding Thanksgiving.

SHOP & OTHER STORIES

Betsey Johnson

In 2020, 30% off everything for Black Friday. 40% off everything on Cyber Monday.

SHOP BETSEY JOHNSON

Nicole Miller

In 2020, 25% off sitewide.

SHOP NICOLE MILLER

Inhabit

In 2020, 30% off sitewide (including sale).

SHOP INHABIT

Good American

In 2020, 25% off sitewide.

SHOP GOOD AMERICAN

Tanya Taylor

In 2020, select products up to 65% off. Also 20% off orders of $250+, 25% off orders of $500+, 30% off orders of $800+.

SHOP TANYA TAYLOR

Someone Somewhere

In 2020, 25% off sitewide.

SHOP SOMEONE SOMEWHERE

Alpha Industries

In 2020, 20% off (exclusions apply) with additional sales on select items.

SHOP ALPHA INDUSTRIES

Kappa

In 2020, 30% off sitewide.

SHOP KAPPA

K-Swiss

In 2020, 30% off sitewide.

SHOP K-SWISS

Russell Athletic

In 2020, 40% off sitewide from Thanksgiving until Cyber Monday.

SHOP RUSSELL ATHLETIC

Moose Knuckles

In 2020, up to 30% off.

SHOP MOOSE KNUCKLES

Thrilling

In 2020, 20% off sitewide.

SHOP THRILLING

New York & Company

In 2020, 50% or more off with select additional promos.

SHOP NEW YORK & COMPANY

THE BEST JEWELRY + ACCESSORY DEALS

BaubleBar

In 2020, 25% off sitewide, excluding gift cards and gift sets.

SHOP BAUBLE BAR

Kendra Scott

In 2020, 30% off sitewide and 25% off Fine Jewelry & Sterling Silver, beginning the Friday preceding Thanksgiving.

SHOP KENDRA SCOTT

Aro

In 2020, 30% off sitewide.

SHOP ARO

Happy Socks

In 2020, up to 60% off select styles.

SHOP HAPPY SOCKS

Roxanne Assoulin

Cyber Monday 2020 offered 20% off sitewide, including custom products.

SHOP ROXANNE ASSOULIN

Missoma

In 2020, 25% off sitewide.

SHOP MISSOMA

Longchamp

In 2020, discounts on select items sitewide.

SHOP LONGCHAMP

STAUD

In 2020, 25% off sitewide.

SHOP STAUD

Jennifer Meyer

In 2020, 15% off in-store and online.

SHOP JENNIFER MEYER

Burton

In 2020, 20% off sitewide.

SHOP BURTON

ALDO

In 2020, 20% off regular priced styles (Nov 5-December 1) and 50% off select sale styles (November 16-December 23).

SHOP ALDO

Mejuri

In 2020, Buy 1, get 10% off; buy 2, get 15% off; buy 3, get 20% off. Exclusions apply.

SHOP MEJURI

KOIO

In 2020, spend $250, get 10% off; $500, get 20% off; $800, get 30% off.

SHOP KOIO

Aerosoles

Un 2020, up to 50% off all boots.

SHOP AEROSOLES

TOMS

In 2020, 35% off entire purchase with sales up to 60% off beginning two weeks before Thanksgiving lasting until December 1st.

SHOP TOMS

Minnetonka

In 2020, 25% off select bestsellers + free shipping.

SHOP MINNETONKA

HOBO

In 2020, 30% off sitewide with an extra 40% off sale items on Cyber Monday.

SHOP HOBO

Jennifer Behr

In 2020, 30% off sitewide beginning the Saturday before Thanksgiving, lasting until Cyber Monday.

SHOP JENNIFER BEHR

Modern Picnic

In 2020, 30% off sitewide beginning the Monday of Thanksgiving week until December 1st.

SHOP MODERN PICNIC

Pandora Jewelry

In 2020, select sitewide sales each Friday in November.

SHOP PANDORA

Waldan Watches

In 2020, 30% off select styles in the week prior to Black Friday. For Black Friday weekend, buy one, get one 50% off.

SHOP WALDAN

Chelsea Paris

In 2020, 20% off sitewide.

SHOP CHELSEA PARIS

Krewe

In 2020, up to 70% off key styles.

SHOP KREWE

Smoko

In 2020, 20% off sales each week leading up to Black Friday. Black Friday 25% off sitewide with sales up to 70% off select items on Cyber Monday.

SHOP SMOKO

Dear Frances

In 2020, 25% off sitewide.

SHOP DEAR FRANCES

Calzedonia

In 2020, up to 50% off sitewide beginning the Monday of Thanksgiving week lasting until the end of Cyber Monday.

SHOP CALZEDONIA

MAISON de SABRÉ

In 2020, sitewide discounts up to 40% off.

SHOP MAISON DE SABRÉ

GlassesUSA

In 2020, 65% off frames for eyeglasses and sunglasses with basic Rx lenses + free shipping. 25% off contacts and premium frames for eyeglasses and sunglasses with basic Rx lenses + free shipping.

SHOP GLASSES USA

Rebag

In 2020, 20% off everything.

SHOP REBAG

Manner Market

In 2020, 20%-50% off select items.

SHOP MANNER MARKET

Sidia

In 2020, 20% off sitewide.

SHOP SIDIA

Keds

In 2020, 30% off full price & 10% off sale + sock gift with purchase.

SHOP KEDS

OTHER GREAT DEALS

Goop

In 2020, 20% off select goop-owned products including goop beauty, fashion, wellness, and collaborations. Cyber Monday 2020 offered an additional 20% off the GOOPGENES collection.

SHOP GOOP

Kohl's

In 2020, 20% of all beauty and fragrance, with major deals on select items from home to technology to Rayban sunglasses and everything in between.

SHOP KOHL'S

Outdoor Fellow

In 2020, 25% off candles + free shipping on orders $40+.

SHOP OUTDOOR FELLOW

Mattress Firm

In 2020, Doorbuster Deals with up to 50% off mattresses and accessories (sheets, pillows and protectors).

SHOP MATTRESS FIRM

Walmart

In 2020, major markdowns on toys, electronics, home, and fashion beginning on November 4 and spanning through the whole month, with new sales every few days. November 25-27 offers a final wave of sales first online, then in-stores.

SHOP WALMART

NutriBullet

In 2020, 25% sitewide.

SHOP NUTRIBULLET

Brooklyn Bedding

In 2020, 25% off sitewide beginning the Thursday before Thanksgiving.

SHOP BROOKLYN BEDDING

Ostrichpillow

In 2020, 40% off select styles.

SHOP OSTRICH PILLOW

Raymour & Flanigan

In 2020, 15% off purchases under $2,500; 20% off purchases over $2,500; 50% off all floor samples; price matching for all mattress brands including Casper, Purple, Tempurpedic etc. with 18 months special financing and no interest, beginning two weeks prior to Thanksgiving.

SHOP RAYMOUR & FLANIGAN

MysteryVibe

In 2020, 20% off vibrators & bundles all November.

SHOP MYSTERY VIBE

Slumber Cloud

In 2020, 15% off sitewide + free gift with $250+ purchase for all of November.

SHOP SLUMBER CLOUD

HUM

In 2020, up to 50% off for new customers with purchase of 3 bottles & 3 month subscription, beginning two weeks prior to Thanksgiving week.

SHOP HUM

CBD Pillow

In 2020, 10% off.

SHOP CBD PILLOW

The Company Store

In 2020, 20% off sitewide + extra specials announced weekly for the whole month of November.

SHOP THE COMPANY STORE

Snowe

In 2020, beginning a week before Thanksgiving, receive free shipping on all orders and 20% off sitewide on orders $100+.

SHOP SNOWE

Nixplay

In 2020, 30% off New Smart Photo Frames on Amazon.

SHOP NIXPLAY

Embody

In 2020, Buy 1 get 15% off; buy 2 get 25% off; buy 3 get 35% off. Buy 2 get 1 free on Cyber Monday.

SHOP EMBODY

Crane & Canopy

In 2020, 20% off bedding, sheets, and décor.

SHOP CRANE & CANOPY

Haven

In 2020, 30% off + free pillows with any mattress purchase.

SHOP HAVEN

1stDibs

In 2020, 12 Days of Deals with up to 30% off select items.

SHOP 1ST DIBS

RiLEY Home

In 2020, 20% off sitewide (excluding Last Chance and bundles).

SHOP RILEY HOME

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