Urban Decay Just Launched an Entire Naked Cherry Makeup Collection [Update]

Beyond the leaked palette, the Naked Cherry collection will have eyeliners, lipstick, and more.

UPDATE (September 22, 2018):

The Naked Cherry bomb has officially dropped. Urban Decay's latest collection launched exclusively on urbandecay.com on Saturday morning, and all the juicy previews look like they were accurate. There are eight new products just waiting to help you get a sweet look focused on shades of red and pink.

The most highly anticipated launch in the collection has to the Naked Cherry Eyeshadow Palette. The 12 shades include Hot Spot (ivory matte), Caution (beige matte), Bang Bang (shimmering pink with gold shift and iridescent micro-sparkle), Feelz (dusty rose matte), Juicy (warm peach), Turn On (metallic rose shimmer), Ambitious (metallic rose copper), Bing (matt mauve), Devilish (reddish-plum matte), Young Love (metallic cranberry), Drunk Dial (metallic burgundy), and Privacy (brownish-plum matte).

The other palette in the collection is the Highlight & Blush Palette, which features a highlighter, a reddish-coral blush, and a "super-sophisticated iridescent complexion topper." They beg to be worn with any of the Vice Lipsticks in the bunch — Cherry (a deep cherry red), Devilish (a sparkling pink), and Juicy (a shimmering peachy beige) — and the two new 24/7 Glide-On Eye Pencils, Love Drug (a shimmering plum) and Black Market (a shimmering graphite). And you can literally top it all off with a cherry-scented version of Urban Decay's beloved All Nighter Makeup Setting Spray.

To help celebrate the launch, Urban Decay is having a sweepstakes in which the winner can receive a Naked Cherry collection for themselves and a friend, and an invitation to the launch party, including two round trips and a one-night stay in Los Angeles. You can check out the brand's social media platforms — as well as the Instagram channels of influencers like Karen Gonzalez, Mariale Marrero, Maryam Maquillage, Angel Merino, Chrisspy, Melissa Alatorre, Nabela Noor, Foinika Kay and Aaliyah Jay — between 10 a.m. EST on September 22 and end at 10 a.m. EST on September 23 — for details.


This post originally appeared on September 4, 2018:

Less than a week following the announcement that Urban Decay would be discontinuing its original Naked palette, news of a brand-new Naked surfaced online and on social media. No one could be completely sure that the palette, dubbed Naked Cherry, was legitimate since the photos didn't come from the brand itself, though that didn't stop fans from getting excited. As it turns out, people were right to get pumped up, seeing as Urban Decay officially confirmed the palette's existence today on its Facebook and Instagram. Even better: It seems as though an entire Naked Cherry collection is coming.

Yes, you read that right. Urban Decay is launching a full-blown Naked Cherry range, complete with a 12-pan eye shadow palette (of course), two eyeliners, three lipsticks, a face palette, and a cherry-scented version of its fan-favorite All Nighter Setting Spray.

The brand oh-so-casually posted photos of each product on its social media platforms, writing: "Yep, she’s legit — swipe to check out the full sultry collection and stay tuned for more juicy details 🍒😛." Naturally, mayhem ensued in the comment section, with legions of fans expressing their excitement and asking when they can get their hands on it. Urban Decay's answer? "More details to come! 🍒"

In the meantime, the products themselves are enough to drool over. As mentioned above, the Naked Cherry palette features 12 shadows, including varying shades of red, rose, peachy-pink, and gold. In traditional Urban Decay form, it also comes with a dual-ended eye shadow brush for easy application. Also on the lineup are three lipsticks — a deep merlot hue and two shimmery shades in pink and peach — as well as eyeliners in sparkly black and maroon. A face palette is another highlight from the range and features two powder luminizers and a warm, rosy blush perfect for the upcoming season. Lastly, fans can look forward to a new rendition of its classic All Nighter Setting Spray — this time with a refreshing cherry scent.

In regards to when Naked Cherry will be available, Allure reached out to Urban Decay for more information and will update this post accordingly. While you wait, why not check out the brand's equally epic new Elements palette?


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