Gillette Venus is teaming up with Vera Bradley to bring you a designer shave collection that includes colorful razors and a new shaving cream. Just in time for spring, the collaboration brings together function and fashion like never before using Venus’ premium blades and Vera Bradley’s iconic prints.
“We find that women are searching for more than just performance from their beauty products. For the modern consumer, it is also about the product’s design, color, availability, and packaging,” Kara Buckley, Head of Global Grooming Communications at P&G tells Yahoo Lifestyle about the decision to collaborate with Vera Bradley. “This is not only the first designer collaboration for Gillette Venus but also the category’s first grooming and fashion collaboration of its kind.”
Available at Target, the Vera Bradley + Venus Designer Razor Handle with 2 Razor Blade Refills ($13) and a 3-pack of Designer Disposable Razors ($7) are each decorated with the fashion brand’s signature Daisy Dot Paisley prints.
The Venus Extra Smooth razor is known for its ergonomic handle that features a soft grip and a 5-blade head surrounded by a water-activated moisture ribbon to protect skin.
The result? A controlled and close shave, every time.
The collection will also include an exclusive Vera Bradley + Venus Blushed Bloom Shaving Cream ($3) and refills of the Extra Smooth Swirl Razor Blades ($20). Made with Olay’s skin-nourishing benefits, the shaving cream’s refreshing scent is exclusive to this collection and comes in a sleek, rust-free can.
Buckley adds, “Collaborating with Vera Bradley allowed Gillette Venus to combine of-the-moment fashion with a selection of Gillette Venus’s popular and special-edition products all available at a widely accessible retailer.”
Shop the Vera Bradley + Venus shave collection at Target.com right now.
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