Union Los Angeles and Nordstrom Celebrate Their Collaboration With a Lower East Side Block Party
As golden hour basked the city, a roped-off lot in the Lower East Side heated up. Security ushered VIPs inside as the sidewalk filled with fans and onlookers hoping to join the vibrant block party—a celebration of Concept 005: Union & Company, Nordstrom’s new collaboration with Union.
To the sounds of Stretch & Bobbito and No Vacancy Inn, guests shuffled and danced on the asphalt, patterned by the shadows from the adjacent basketball court. Above the crowd, a disco ball scattered little specks of light. Stands, including Miss Lily’s pop-up Jerk Shack, offered fried corn, skewered shrimp, and rum punch.
Before their collaboration, Sam Lobban, vice president of men’s fashion at Nordstrom, and Chris Gibbs, owner of Union Los Angeles, enjoyed years of friendship. “We met through a mutual friend in Tokyo,” Lobban told me with a laugh. “Of all places!”
The 170-piece collection, available online and in select stores today, captures the international cool that made Union a leader in luxury menswear. The curation boasts 13 brands, including Marni, Fear of God, and Rhude.
“We wanted something that had commercial power,” Rhuigi Villaseñor, the founder of Rhude, explained of his design process. “But was also kept alive with new ideas.”
In the glow and shadows of the early evening, attendees flaunted their street style without a mind to the sweltering heat. “I wanted to throw a party that I would actually want to go to,” Gibbs said as he surveyed his many guests. Mission accomplished.
Originally Appeared on Vogue